Maximum You works to align your mind and your body to help you break free
from the things that are holding you back.

Using their years of combined experience in mindset, professional development and building a healthy lifestyle, along with their own personal journeys,
Sarita and Maxime will guide you on an adventure of transformation that will help you to become the best version of yourself.

Your Maximum You.

They provide this knowledge via online programs and training, as well as face-to-face workshops and one on one coaching.


There is an incredibly strong connection between how we treat our bodies and how we perceive our self-worth, what we project internally we reflect externally.

A healthy mindset and a healthy body allow you to build better relationships with self and others, better career, better habits and a better life. It’s time to stop addressing only one side of the equation.

Transformation is never easy. But Sarita and Maxime will be with you every step of the way, to give you the tools to create the opportunities to achieve the things you’ve been dreaming of.

Our vision

To make thriving at any age the new normal—in both business and life. 


Our mission

To walk beside you on the adventure to becoming your Maximum You.

Our tagline  

Empowered women, Empower women!



Meet Sarita Johan

Founder, Transformation Specialist and the “Mum” in Maximum

Through her own life experience, Sarita knows how much of a part our mindset has to play in our success. She’s passionate about helping people overcome the limitations and fears that hold them back from taking action to become the best possible versions of themselves.

Sarita believes that all things are interconnected. So when she spontaneously snapped her femur in 2006, she knew it was because she was ignoring the warning signs that she needed to make changes in her career and personal life. Despite being financially broke and feeling extremely unresourceful having separated from her partner of 21 years, Sarita took the next seven years following the accident to reevaluate who she was and what she wanted to do.

An NLP Master Practitioner and accredited DISC profiler who knows what it takes to get the best out of people, Sarita now helps both businesses and individuals to take back control of their lives.

Sarita also happens to be Max’s mum!

She’s excited and determined to help you do what it takes to become your Maximum You.



Meet Maxime Nolten

Co-Founder, Holistic Health Coach, Self-empowerment teacher  & the "Maxi" in Maximum. 

Maxime is a women's holistic Health Coach, Self-empowerment teacher and speaker. 

She began her adventure in the health and fitness industry as a personal trainer & competitive fitness model in 2010. A few years into this adventure she began to experience health adversities and the quest to restoring her physical vitality. 

Through out this time she was exposed to many different modalities, techniques, tools, mentors and accreditations that have helped in still a breadth of knowledge in her toolkit allowing her to support all levels of mind, body and spirit. 

She now passionately shares these tools with other women through her online coaching, programs, talks and writing with the intent to empower them to thrive in every sense. 

It is Maxime's mission to reawaken women to the power of their vitality so they can design a life beyond their wildest dreams and make a difference along the way.