Maximum You works to align your mind, body and energy system to help you break free
from the things that are holding you back.

Using our years of combined experience in mindset, personal development, business consulting, holistic health and energy healing along with our own personal journeys, Maxime we will guide you on an adventure of transformation that will equip you to become the best version of yourself. 

Your Maximum You.


We offer online courses, workshops and one on one coaching, with a truly ‘whole-istic’ approach that considers all parts of you when it comes to creating change in your life, business and relationships.  

It’s true that transformation can be uncomfortable. But we will be with you every step of the way and the rewards of showing up are SO very worth it. Maxime and Sarita.x

Our vision

To make thriving at any age the new normal—in both business and life. 


Our mission

To walk beside you on the adventure to becoming your Maximum You.

Our tagline  

Empowered women, Empower women!



Meet Sarita Johan

Founder, Transformation Specialist and the “Mum” in Maximum


I’m Sarita transformation specialist, business alignment facilitator and mum of 3 (adults).

I’ve had quite a ride on this crazy thing called life and from my own experience I know how important a role our mindset plays in our success.

When I spontaneously snapped my femur in 2006, I knew it was because I was ignoring the unhappiness I was feeling in the life I was living. I knew I needed to make changes in both my career and personal life but I wasn’t acting on that knowing, so the universe did it for me. The year’s post-accident saw me separate from my partner of 21 years, whilst also having a breakdown in my relationship with my eldest daughter (Max) and I lost my high level senior position + everything we’d built financially (which was a lot).

Rock bottom looked a lot like: being broke, alone and disconnected from my resourcefulness/true power.

After not liking that version of my story, I took the next seven years following the accident to reevaluate every area of my life, who I was and what I wanted to do. I studied, I grew and I re-built.

Now, an NLP Master Practitioner, accredited Advanced Inner Metrix profiler and successful business woman (with over 30+ years in the game) I know what it takes to get the best out of people. My passion is absolutely: empowering people to overcome their limitations and fears in both business and life so they thrive.

I’m excited and determined to help you do what it takes to become your Maximum You.

P.s in case you haven’t figured it out yet I also happen to be Max’s mum!




Meet Maxime Nicole

Founder, Intuitive Life Coach & the "Maxi" in Maximum


I’m Maxime an Intuitive Life Coach, Energy Shifter, Writer and Speaker.

My adventure in the holistic wellbeing and personal development arena began when I started training for my first bodybuilding competition almost a decade ago. As a newly qualified personal trainer I was thirsty for knowledge and in roundabout way sort out my first two coaches (one for training my body and one for training my mind).

A few years into my adventure I was juggling a thriving Personal Training Business and the quest to attain my Pro-card, when everything came to a screeching halt. Turns out the path I was on was actually not mine and I ignored all of the warning signs. The over-exerting, over-giving, crazy hours and traumas left un-healed meant I was living way out of alignment.

Truth was my body had been giving me plenty of signs along the way, a missing menstrual cycle, angry, broken skin, major adrenal fatigue, unstable energy, viruses and that’s just the beginning. I spent 2 years doing everything I physically could to ‘heal’, I put my life on hold, my dreams and visions to focus on the work but that only left me sicker than before.

My rock bottom came when I was a mere 49kg, I was dancing on the edge of this life and the next. I just didn’t know how I was going to find my way out of that black hole. Finally, one day I had my ‘AHUH’ moment watching a documentary called the ‘essence of you and me’. It ignited the fighter in me and it changed the trajectory of my life. I’d spent sooo many years learning concepts, information and skills that related to holistic healing, health and spirituality but I wanted to bypass the embodiment phase.

In the years that followed I truly rebuilt myself, I re-discovered my power and heard the call to become the healer, spiritual mentor and teacher I came here to be.

As they say the rest is history, I can now confidently say I’m thriving. Living a life more aligned to my purpose, values and desires than ever before. My dream: for you to experience that re-remembering too. Maxime.x


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